By Joel M. Cooper
- Professor Russell H. Fazio, Ohio nation University
Why is it that folks who smoke proceed to take action understanding how undesirable it really is for them? What drives humans to committing adultery even supposing they inherently think this is often mistaken? what is the final result of this contradiction within the brain?
Cognitive dissonance has been an enormous and influential concept considering that Leon Festinger released his vintage paintings in 1957. it really is recognized by means of each social psychologist, such a lot psychologists of any stripe, and the lay public, making its means into such mainstream guides because the long island instances with expanding frequency and accuracy. finally, dissonance has turn into essentially the most popularly identified expressions of social mental insights, making its manner into the literature in patron, health and wellbeing and fiscal habit, and has turn into a regularly used rationalization of political habit within the well known press and magazines.
In marking the fiftieth anniversary of the theory's inception, Joel Cooper - arguably the coed so much linked to dissonance learn some time past few a long time - has awarded a gorgeous, glossy and accomplished research of the nation of dissonance concept. This e-book charts the development of dissonance conception, assessing its influence not just inside our figuring out of psychology yet in daily studies besides. it may be very important examining for college students in social psychology, both undergraduate or graduate, yet both correct to a bunch of alternative readers who have to comprehend or proportion an identical passions for appreciating the importance of cognitive dissonance within the human psyche.
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Extra resources for Cognitive Dissonance: 50 Years of a Classic Theory
Cognitive Dissonance: 50 Years of a Classic Theory by Joel M. Cooper