By Koh Buck Song
Reputation is useful. most sensible expertise and scorching funds gravitate simply to the main beautiful, revered countries. For a rustic as small and as younger as Singapore, its model is its most respected asset.
Singapore’s gorgeous ascent from 3rd international to First international in an issue of 30 years used to be spearheaded by way of a concerted, closely-coordinated programme of state branding. model Singapore helped to draw the investments, company, exchange, tourism and gifted human assets which are the lifeblood of a profitable country. this present day, the city-state is understood across the world as a dynamic, secure, corruption-free position to do enterprise, a backyard urban, and more and more, a colourful urban of tradition and the humanities. In worldwide surveys of caliber of existence, Singapore usually tops the charts.
How did Singapore create this state model, domesticate and shield it, promote it to its “shareholders”, and make it recognized to the area? Drawing on twenty years within the kingdom branding video game, Koh dollar track deals an illuminating inside of examine – and candid critique of – a rustic model that's as wealthy in source because it is effective with promise.
Since the 1st ebook of this ebook in 2011, Singapore has celebrated its golden jubilee of independence, passed through a watershed normal election and the loss of life of founding father Lee Kuan Yew, and obvious its state model upward thrust and fall amid the disruptions of an more and more divisive international (Brexit, Trump, China, etc). This well timed moment variation explores the results of a majority of these elements on Singapore’s future.
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Extra info for Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World by Koh Buck Song