By Dr Peña Manuel
American Mythologies examines 11 myths that shape a part of the storehouse of present-day American mythologies, elucidating the character of latest myths via investigating their ideological sub-terrain. Grounded in a semiological strategy, which explores the displacement of data and the transformation of indicators that characterise mythic communique, this booklet sheds gentle at the socio-economic, gendered, nationwide and racial pursuits that lie in the back of myth-making. providing wealthy case reviews from pop culture and public discourse, it demonstrates the style during which those myths, and American mythology quite often, advertise the center values of daily life lower than capitalism: rugged individualism, the unfettered correct to acquire wealth, some of the best ethical personality of free-enterprise democracy, and its ample possibilities for each citizen. by way of a similar token, that very same mythology negates the corruption endemic to the capitalist social order, an order that still promotes inescapable category, racial, and gender inequalities which confine the vast majority of american citizens to a lifetime of consistent financial fight. A clean critique of the rules of yank tradition, American Mythologies will attract people with pursuits in sociology, social and cultural idea, and cultural and media studies.
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American Mythologies: Semiological Sketches by Dr Peña Manuel